Client: IDEAL OF SWEDEN  Models: Sara O, Afra Wendel Bommarco
HMU: Sandra Wannerstedt Stylist: Hilda Sandström Photographer: Ellen Nykvist

Art Director: Eilidh Greig Creative Content Lead: Mira Ketzénius Production Manager: Lovisa Sjögren

Client: IDEAL OF SWEDEN  Models: Sara O, Afra Wendel Bommarco
HMU: Sandra Wannerstedt Stylist: Hilda Sandström Photographer: Ellen Nykvist

Art Director: Eilidh Greig Creative Content Lead: Mira Ketzénius Production Manager: Lovisa Sjögren

Lookbook imagery was designed to ensure content remained relevant, seamless, and impactful across all platforms. Understanding the customer was key—prioritizing both the versatility and functionality of the products. This strategic approach not only strengthened brand engagement but also directly contributed to higher conversion rates.

Lookbook imagery was designed to ensure content remained relevant, seamless, and impactful across all platforms. Understanding the customer was key—prioritizing both the versatility and functionality of the products. This strategic approach not only strengthened brand engagement but also directly contributed to higher conversion rates.