The rebranding campaign for YOJ was centered around creating a brand experience that felt authentic, engaging, and truly part of the moment. The brief called for something people would love to connect with—something vibrant, fun, and relatable. This vision helped me shape a campaign that emphasized realness and closeness to the audience. Beyond the production itself, the visual communication extended across multiple touchpoints, including CRM, social media strategies for TikTok and Instagram, and the design and execution of all digital ads, ensuring a cohesive and dynamic brand presence.

Client: YOJ Company  Models: Boj Ivarson, Veronica Hjerten, Jasmine Nilsson
HMU: Ellinor Friman Stylist: Malin Ummer Photographer: Fredrik Augustsson DOP: Joseph Eriksson

Art & Motion Director: Mira Ketzénius Production Manager: Lovisa Sjögren

Edit: Mira Ketzénius Retouch: Mira Ketzénius, Lovisa Sjögren Colourist: Martin Ling