The rebranding campaign for YOJ was centered around creating a brand experience that felt authentic, engaging, and truly part of the moment. The brief called for something people would love to connect with—something vibrant, fun, and relatable. This vision helped me shape a campaign that emphasized realness and closeness to the audience. Beyond the production itself, the visual communication extended across multiple touchpoints, including CRM, social media strategies for TikTok and Instagram, and the design and execution of all digital ads, ensuring a cohesive and dynamic brand presence.